In the face of the persistent disease of homogeniz

2022-07-22
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As everyone knows, innovation is the top driving force to lead the development. The more intense the competition in the market, the higher the voice of door and window enterprises for innovation. However, there is usually a certain gap between cognition and behavior. Nowadays, in door and window shopping malls, various new door and window commodities emerge in endlessly, but the question of "homogenization" is equally serious, and the trend of commodity design plagiarism is also growing

innovation is not shouting slogans

with the development of domestic market economy, the large market environment of domestic door and window industry has changed, and the market competition has become more and more intense. In recent years, the question of "homogenization" of the door and window profession has become increasingly fierce, and the trend of plagiarism in commodity design is also prevalent, which has seriously hindered the normal development of the door and window profession. In the face of this series of bad career scenes, more and more companies are beginning to consider the question of "innovation", and innovation has also become a hot word for the comment of the door and window profession

for door and window enterprises, innovation is not verbal, just shouting slogans. On the one hand, with the rapid development of society, people's material and cultural living standards have improved year by year, and people's requests for door and window goods have also been changing, and their personalized needs are becoming more and more significant. On the other hand, with the prevalence of many promotion methods, the overall adaptability and rationality of consumers have been greatly improved. The innovation of "concept" may attract consumers for a time, but consumers are not fools. Companies can't keep the hearts of consumers without practical innovative products

innovation can't stay on the surface

when making commodity innovation, door and window enterprises should not be overthrown at any time. Innovation is an optimization on the original basis, not a complete overthrow. Looking at the current door and window shopping malls, how many so-called innovative products in the company's R & D department have been ignored? How many new products have become a burden that is hard to swallow

in the current door and window shopping malls, there are still many areas for improvement in the innovative ecology, as long as there are fewer slogans and concepts, and more practical actions. In order to build a more vivid company development environment and a more distant future

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